Calvin Klein partnered with the WeTransfer AdCreation team for the Proud in My Calvins campaign, celebrating pivotal moments in the LGBTQIA+ journey through immersive storytelling and refined design. Featuring intimate short films and striking visuals, the campaign highlighted personal Pride stories from around the world. We developed an innovative scroll experience within the WeTransfer ad space, incorporating cinemagraphs to enhance immersiveness while adhering to strict product guidelines.
Results: 20 million impressions globally
Role: Lead Designer
Agency: WeTransfer x Calvin Klein
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