Interaction24, an annual conference organised by the Interaction Design Association (IxDA), was scheduled to be held in Sydney this year. Our team at Pollen was invited by IxDA to redefine the Interaction24 brand identity, setting a strong foundation for its diverse media presence. While retaining the existing '24' logomark, we crafted a versatile brand that captured the event's dynamic nature and its multiple sub-brands, all within tight timelines and constraints.
We introduced slap-ready, tactile stickers to help identify different sections of the event and highlight key messages and conference values. Although the event was ultimately canceled, our work spanned from ideation to completion. Inspired by the theme "Revisit, Reframe, Regenerate," we developed initial concepts into a comprehensive brand book, aiming to reflect diverse perspectives and unlock future potential.
I was the lead designer from ideation through to completion, working closely with Creative Director Ross Gales and collaborating with our wider team.
Role: Brand Identity, Art Direction, Concept
Agency: Pollen
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