Clara, initiated by Arthritis NSW, is an AI-assisted application crafted to simplify the complexities of arthritis. The Clara brand merges knowledge and innovation, using dynamic colours and optimistic imagery to maintain authenticity. Clara offers a seamless blend of expertise and approachability, guiding users with clarity and support. I worked closely with the cross-disciplinary team at Pollen to bring the product vision to life, from initial workshops and ideation through to brand design and UX/UI and overseeing development.
Role: Lead Design, Product Vision, Brand, UX/UI
Agency: Pollen
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