For this project, we aimed to create a compelling and visually impactful digital experience for Bownds Ranches. As a third-generation family-owned property group in Texas, Bownds needed a standout web presence to distinguish itself in a crowded market. The goal was to develop a bold and engaging design system that would highlight Bownds as the premier choice for selling premium ranches while capturing global interest.
Our UX and design approach focused on presenting a curated selection of properties in a more premium and impactful way. This strategy transformed a tight property market into a strength, making sellers feel more valued and highlighting the personalised service the Bownds team provides. While the brand identity itself was not within my scope, I refined the visual elements, including typography, layout, and colour palette, to enhance their signature orange tone and reflect the Texan landscape. The website features an immersive homepage that introduces Brandon and his philosophy, with multiple prompts for users to connect directly via phone, form, or email, emphasising the high-touch service Bownds offers.
Role: Lead Designer / UX / UI / Art Direction / Brand System / Visual Design
Agency: Nightjar
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