Viktor&Rolf are renowned fashion designers who challenge preconceptions and bridge the divide between fashion and art. For their new e-commerce platform, the aim was to find a balance between creativity and conversion. Together with Viktor&Rolf, we defined key brand principles that would inform the user experience and visual treatment of the site.
I was the design lead, from initial client meetings and ‘define’ and ‘discovery’ workshops, to design direction, roll-out, and overseeing the motion and development phase.
Role Lead Designer
Agency Superhero Cheesecake