Alicia Goodmanson
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Amsterdam Dance Event-2

Amsterdam Dance Event's New Platform

Amsterdam Dance Event's New Platform

After much anticipation, we embarked on reimagining the new platform for ADE, Amsterdam’s leading electronic music event. This strategy-led project aimed to redefine how ADE communicates with its 390,000+ visitors, ensuring a seamless event experience. We designed a modular content platform to manage a diverse array of artists, programmes, and event content, enabling a cohesive representation of ADE’s identity while captivating and inspiring its audience.

Role Lead UX / UI / Art Direction / Design / Brand
Agency Bravoure

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